Master in Motion Graphics Design

Postgraduate Degree in Motion Design

Module 1 – Technologies

Module 2 – Audiovisual culture

Module 3 – Metaphor workshop

Module 4 – Narrative workshop

Module 5 – Audio workshop

Module 6 – Postgraduate Final Project

Postgraduate Degree in Motion 3D

Module 1 – Technologies

Module 2 – Audiovisual culture

Module 3 – Animation workshop

Module 4 – Typography in the space-time workshop

Module 5 – Creation workshop and production techniques

Module 6 – Projects and Postgraduate Final Project

Postgraduate Degree in Motion Design

Module 1 – Technologies

In the first module of the course, knowledge and handling of composition and editing tools (After Effects and Final Cut) are developed and expanded to provide training in the use and command of said tools as a fundamental support for the construction of the audiovisual narrative.

• Operational fundamentals.
• Capturing, editing and exporting formats.
• Compositing and animating texts, images and effects.
• Integrating image and sound.
• Designing and resolving the production process.
• Strengthening the use of the tools and advanced resources.

Module 2 – Audiovisual culture

This module analyses the main references of audiovisual culture – from the general precedents in the history of contemporary art to specific references in the field of design and disciplines like film, TV and new media – by analysing the different styles and trends to anticipate their application in the execution of projects.

• From paper to the screen. From the Avant-garde to Bass.
• Credits: film, television and new formats.
• Fundamental principles of on-screen typography.
• Basic principles of audiovisual language.

Module 3 – Metaphor workshop

The main objective of this workshop is understanding and analysing various metaphorical devices, developing the use and mastery of these as a resource for narrative and representation in animated graphic exercises.

• The metaphor in the history of art and communication.
• Art and Narrative resources. Metaphors and Visual tricks.
• Creation and development of an animated graphic proposal placing emphasis on the use and command of metaphor.
• Project methodology and production process.

Module 4 – Narrative workshop

The purpose of this block is to analyse different narrative styles, training in the use and mastery of their structures and their application in animated graphic exercises.

• Fundamental principles of audiovisual narrative.
• Narrative resources and structures.
• Pace and editing.
• Creation and development of an animated graphic proposal placing emphasis on the use and command of narrative structure.
• Project methodology and production process.

Module 5 – Audio workshop

This workshop will expand students’ knowledge of sound, developing the use and command of its components – music, voice-overs and effects – as a critical part of the construction of the audiovisual narrative.

• Sound in narrative: relationship between significant and significance.
• The audio range: music, voice-overs and effects.
• Technical resources: microphones, mixing desk and the effects room.
• Creation and development of an animated graphic proposal placing emphasis on the use and command of sound.
• Project methodology and production process.

Module 6 – Postgraduate Final Project

As the Postgraduate Final Project, and based on the requirements of a “guest client” (a company or collaborating entity), work will be completed that, like a real commission, forces students to tackle a professional creation and production process. This will be executed according to the iterative design model, with a view to achieving real conclusions and results that fulfil the established objectives.

Development phases

• Research.
• Definition.
• Ideation.
• Formalisation.
• Communication.

Postgraduate Degree in Motion 3D

Module 1 – Technologies

This module focuses on and develops knowledge and skills for the operation of 3D modelling and animation tools (Cinema 4D), while delving deeply into the use and mastery of digital editing and composition as a fundamental support for building narrative and audiovisual experience.

• Operational fundamentals.
• Modelling and animation.
• Texturing and rendering.
• Integrating the digital composition.
• Designing and resolving the production process.
• Strengthening the use of the tool and advanced resources.

Module 2 – Audiovisual culture

This module covers the principal references in contemporary audiovisual culture from the perspective of the digital space, analysing styles and trends along with the application of 3D motion for the development of new projects.

• On-demand content vs. traditional cinema/TV.
• From linear narrative to message fragmentation.
• Interactivity and sequential content.
• New immersive formats: AR/VR.

Module 3 – Animation workshop

Based on an analysis of the basic concepts of animation, this workshop primarily aims to cover the creation and development of a stop-motion piece to help build awareness of three-dimensional space and light as well as the fundamentals of animation.

• Basic principles of animation.
• References and resources.
• Creation and development of an animated graphic proposal placing emphasis on the use and command of stop-motion animation.
• Project methodology and production process.

Module 4 – Typography in the space workshop

A workshop that aims to develop an understanding of the benchmark typographies within the audiovisual field and their behaviour in space/time, analysing references and styles through multi-screen works and applications.

• Screen typography: functional and emotional aspects.
• Kinetic typography: typographic narrative in film, music videos, videogames, television, advertising, events and festivals, education and graphic experimentation.
• Uses of motion graphics in typographic design.
• Creation and development of an animated graphic proposal placing emphasis on the use and command of typography in space/time.
• Project methodology and production process.

Module 5 – Creation workshop and production techniques

This module has dual aims. Firstly, constructing a compelling and persuasive discourse in an imaginative way to enable the development of a personal creative piece. And secondly, resolving the production problems associated with actual on-set images and integrating them digitally while making use of 2D and 3D rendering and green screens as a technical requirement.

• Construction of a narrative.
• Audiovisual conceptualisation and formalisation.
• Fundamentals and uses of professional video.
• Fundamentals and uses of on-set lighting with a green screen.
• Creation and development of an animated graphic proposal placing emphasis on the use of actual images and digitally integrating them with 2D and 3D elements.
• Project methodology and production process.

Module 6 – Projects and Postgraduate Final Project

A workshop devoted to the creation and production of audiovisual promotion projects for new-media screens and new immersive formats through the use of 3D rendering techniques.

As the Postgraduate Final Project, and based on the requirements of a “guest client” (a company or collaborating entity), work will be completed that, like a real commission, forces students to tackle a professional creation and production process. This will be executed according to the iterative design model, with a view to achieving real conclusions and results that fulfil the established objectives.

Development phases

• Research.
• Definition.
• Ideation.
• Formalisation.
• Communication.